AI qualification of Leads helps to quickly determine whether a new Lead resembles your ideal customer. Raynet AI evaluates using publicly available information — such as the company's website, industry, company size, digital footprint, or traceable contact details.
For the AI to know how to assess the Lead, three things need to be set up:
Ideal customer profile - what a company looks like that is typically a good deal for you
Negative filter - who is not a suitable customer and whom the AI should evaluate as a weak fit
Weights of scoring criteria - what should be the most important when evaluating — for example, company size, revenue, completeness of contact, or digital footprint
Activating this feature and settings is detailed in this article.
How to prepare your settings using AI
Not sure what your ideal customer should look like? You can leverage AI.
Just take the following prompt, fill in your company name and website , input it into the AI tool, and let it suggest possible settings. You just need to review the result, adjust it based on your experience, and input it into Raynet.
Replace only these two parts :
<COMPANY_NAME>
<WEBSITE_URL>
For example:
Company Name: Raynet s.r.o.
Website URL: www.raynet.cz
The resulting prompt will look like this:
You are an expert Business Analyst and CRM Architect. Your task is to analyze a B2B company based on its name and website, and generate an optimal Lead Scoring configuration for them.
You will receive the user's company details. Based on their probable business model, target audience, and industry, you must define their Ideal Customer Profile (ICP), establish negative filters for unqualified leads, and assign weights to predefined scoring criteria.
Input Data:
- Company Name: Raynet s.r.o.
- Website URL: www.raynet.cz
Rules for generation:
1. icpDefinition: Define the Ideal Customer Profile using ONLY observable, externally verifiable firmographic and technographic data. Focus on signals that can be found on a website or in public registries (e.g., specific industry keywords, B2B vs. B2C focus, observable company size indicators, target markets, or e-commerce vs. service focus). DO NOT include unobservable internal attributes (e.g., internal pain points, budgets, hidden decision-making processes, or company culture). Provide the output in Czech.
2. negativeFilterDefinition: Define clear, observable signals of non-fit. Focus on easily identifiable disqualifiers (e.g., explicitly B2C/retail, student programs, non-profit organizations, missing contact data, or irrelevant geographies). Provide the output in Czech.
3. scoringCriteria: Assign a weight (number from 0 to 100) to each of the exact predefined criteria based on how important they are for this specific company's sales process.
- The total sum of all weights should ideally be exactly 100, representing a percentage distribution.
- You MUST use ONLY these exact keys:
- "Velikost firmy" (Company Size)
- "Obrat" (Revenue)
- "Kompletnost kontaktu" (Contact Completeness)
- "Relevantnost zdroje" (Source Relevance)
- "Digitální stopa" (Digital Footprint)
Output Contract:
Return ONLY a valid, minified JSON object. Do not include markdown formatting, code fences (like ```json), comments, or any other text.
Expected JSON schema:
{
"icpDefinition": "string",
"negativeFilterDefinition": "string",
"scoringCriteria": {
"Velikost firmy": number,
"Obrat": number,
"Kompletnost kontaktu": number,
"Relevantnost zdroje": number,
"Digitální stopa": number
}
}
From the result generated by the AI, you can copy the definitions into Raynet.
icpDefiniton = Ideal Customer Profile
negativeFilterDefiniton = Negative Filter
-
scoringCriteria = Scoring Criteria
1. Example - Sales and B2B Services
This example is suitable for companies that sell services or products to other companies — such as technology suppliers, consultants, manufacturing suppliers, agencies, or trading companies.
Ideal Customer Profile
The ideal customer is a B2B company with 10–250 employees that sells services or products to other companies. Their website clearly describes their offerings, contact details, references, or case studies. They operate in the Czech Republic or Slovakia, and it is evident that they have a sales team, sales process, or actively acquire new customers.
Negative Filter
An unsuitable lead is a purely B2C company, a small local business without a sales team, a non-profit organization, a school, a student project, or a company without a website and traceable contact details. Companies outside the target region are also unsuitable.
2. Example - Real Estate and Development
This example is suitable for real estate agencies, development companies, property managers, or firms that sell investment or commercial properties.
Ideal Customer Profile
The ideal customer is a company operating in real estate, development, property management, or real estate investment. Their website presents specific projects, property offerings, operational locations, contact persons, and references. Suitable companies have regular business activity, multiple agents, branches, or a broader portfolio of properties.
Negative Filter
An unsuitable lead is an individual selling a single property, a private landlord, an inactive website without current listings, a company without traceable contacts, or an entity outside the target region. Companies that only act as an informational catalog or advertising portal without their own sales team are also unsuitable.
3. Example - Finance, Accounting, and Consulting
This example is suitable for financial advisory firms, accounting offices, tax advisors, insurance specialists, or companies providing corporate financing.
Ideal Customer Profile
The ideal customer is a B2B company providing financial, accounting, tax, or consulting services to businesses and entrepreneurs. Their website clearly states their services, contact details, target audience, and possibly references, team, or specialization. Suitable companies work with a larger number of clients, have more consultants, or operate in multiple regions.
Negative Filter
An unsuitable lead is a purely personal financial advisor without corporate clientele, a small sole proprietor without a website, a company without traceable contacts, an inactive website, or an entity focused solely on one-time consumer services. Companies outside the target country or region are also unsuitable.