Mailchimp is a tool designed for sending email marketing campaigns. Here you will find pre-set email templates or easily create your own HTML email. You can use this tool for free if you send out a maximum of 10,000 emails per month or have up to 2,000 subscribers in your database. In addition to the plethora of other features, Mailchimp has an advanced delivery infrastructure to ensure that sent emails reach the recipients and don't end up in the spam folder.
What the Mailchimp integration can do
This integration lets you export contacts from Raynet to Mailchimp. There you can create the content of the email and send out the campaign. In your CRM system, you will have an overview of whom you have sent the email to and how they have reacted to it. This overview is only available in Raynet for regular email campaigns. Automatic emails and plaintext campaigns will not be available in Raynet.
Enabling the integration in Mailchimp
On the Mailchimp website, you first need to Log In or create an account by clicking the Sign Up button.
In your account, click on the icon with the first letter of your name in the top right corner » Profile. Here you select Extras » API Keys and then click on Create A Key to create a new API key.
Copy the generated API key. You will paste it into Raynet a little later.
Enabling the integration in Raynet
In Raynet, click on your name in the top right corner, then go to Settings.
Go to Add-ons and select Mailchimp.
Click the Activate button.
In the API key field, paste the key you copied from Mailchimp and select an Owner of the mass emails. You can change the owner at any time right in the mass email detail. Confirm everything with the Enable Integration button.
In Settings, you can also choose which mass emails should be included in the recipient history.
If everything goes well, you will see a confirmation and a prompt to reload the application. Select Reload Application. Now the integration between Mailchimp and Raynet is enabled.
After reloading, a new item will appear in the main menu in Activities called Mass emails. Here you will see all the campaigns that have been sent out. You will also see the list of contacts to whom the emails were sent and reactions to the email campaign.
Continue by exporting contacts from Raynet to Mailchimp.